Behavior-based safety (BBS) is an effective approach to preventing occupational injuries, and its healthful influence on work cultures is spreading worldwide. However, BBS only reaches its remarkable potential when everyone in an industrial complex understands BBS principles and practices BBS procedures. Unfortunately, many organizations that attempt to reap the benefits of BBS do not obtain or sustain comprehensive participation in BBS-related activities. This paper offers some reasons for resistance to BBS, and introduces ten practical strategies for getting more widespread acceptance of BBS and more large-scale involvement in the implementation of BBS procedures. Several strategies for encouraging participation in BBS actually reflect basic BBS principles, such as developing process-focused goals and metrics, and making behavior-based feedback a positive experience. Other suggestions are derived from social learning theory, including the promotion of self-efficacy, response efficacy, and outcom